Abstract
Respiratory Syncytial Virus (RSV) imposes a large disease burden on a global level. Public awareness of RSV is important to support preventive interventions. In this study, Google Trends and a social listening tool, Brand24, were compared for measuring changes in public awareness levels of RSV. Google Trends is recommended for future research, as it is more sensitive, cost-free and open access.
| Original language | English |
|---|---|
| Pages (from-to) | E292-E295 |
| Journal | Pediatric Infectious Disease Journal |
| Volume | 41 |
| Issue number | 7 |
| DOIs | |
| Publication status | Published - 1 Jul 2022 |
| Externally published | Yes |
Keywords
- google trends
- public awareness
- respiratory syncytial virus
- social listening
- Respiratory Syncytial Virus Infections/economics
- Search Engine/economics
- Humans
- Respiratory Syncytial Virus, Human
- Cost of Illness
- Infant