SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS

Gillian Samantha Schuurman; Louis Bont

doi:10.1097/INF.0000000000003538

SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS

Gillian Samantha Schuurman, Louis Bont

Onderzoeksoutput: Bijdrage aan tijdschrift › Artikel › peer review

Samenvatting

Respiratory Syncytial Virus (RSV) imposes a large disease burden on a global level. Public awareness of RSV is important to support preventive interventions. In this study, Google Trends and a social listening tool, Brand24, were compared for measuring changes in public awareness levels of RSV. Google Trends is recommended for future research, as it is more sensitive, cost-free and open access.

Originele taal-2	Engels
Pagina's (van-tot)	E292-E295
Tijdschrift	Pediatric Infectious Disease Journal
Volume	41
Nummer van het tijdschrift	7
DOI's	https://doi.org/10.1097/INF.0000000000003538
Status	Gepubliceerd - 1 jul. 2022
Extern gepubliceerd	Ja

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10.1097/INF.0000000000003538

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abstract = "Respiratory Syncytial Virus (RSV) imposes a large disease burden on a global level. Public awareness of RSV is important to support preventive interventions. In this study, Google Trends and a social listening tool, Brand24, were compared for measuring changes in public awareness levels of RSV. Google Trends is recommended for future research, as it is more sensitive, cost-free and open access.",

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SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS

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