SOCIAL LISTENING AND GOOGLE TRENDS AS TOOLS FOR ESTIMATING PUBLIC AWARENESS OF RESPIRATORY SYNCYTIAL VIRUS

Gillian Samantha Schuurman, Louis Bont

Onderzoeksoutput: Bijdrage aan tijdschriftArtikelpeer review

Samenvatting

Respiratory Syncytial Virus (RSV) imposes a large disease burden on a global level. Public awareness of RSV is important to support preventive interventions. In this study, Google Trends and a social listening tool, Brand24, were compared for measuring changes in public awareness levels of RSV. Google Trends is recommended for future research, as it is more sensitive, cost-free and open access.

Originele taal-2Engels
Pagina's (van-tot)E292-E295
TijdschriftPediatric Infectious Disease Journal
Volume41
Nummer van het tijdschrift7
DOI's
StatusGepubliceerd - 1 jul. 2022
Extern gepubliceerdJa

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